Cookie Policy
This page lists the cookies and similar storage technologies armandlabs.com uses, what they do, and how to opt out. For the broader picture, see our Privacy Policy. We keep this short.
What a cookie is
A cookie is a small text file a site stores on your browser so it can recognize you on later visits. We also use localStorage, which works the same way. Some are needed to run the site. Others measure how it's used. We do not use cookies for personalized advertising or remarketing.
Cookies we use
| Name | Set by | Purpose | Expires |
|---|---|---|---|
al_consent |
Armand Labs (localStorage) | Remembers your analytics choice and whether you explicitly allowed Meta measurement | Until you clear it |
al_attribution |
Armand Labs (sessionStorage) | Preserves the first landing path, referring site, and allowed campaign fields as you move between our pages; it is used only if you submit an inquiry | When the browser tab or session closes |
_ga |
Google Analytics | Distinguishes unique visitors so we can measure traffic in aggregate | 2 years |
_ga_* |
Google Analytics | Persists session state for our GA4 property | 2 years |
_gcl_* |
Google Ads (conversion measurement) | Attributes form submissions to the ad campaign that brought you here. Used for conversion measurement only — not for retargeting. | 90 days |
_fbp |
Meta Pixel | Distinguishes browsers for consented ad measurement and conversion deduplication; not used by us for retargeting | About 90 days |
_fbc |
Meta Pixel | Connects a consented visit from a Meta ad to a completed inquiry when a Meta click identifier is present | About 90 days |
No Google or Meta measurement cookies load by default. The measurement cookies (_ga, _ga_*, _gcl_*, _fbp, and _fbc) load only after you opt in through the cookie banner. If you decline, opt out, or send a Global Privacy Control signal, they never load. The first-party al_attribution session record is separate: it preserves only the limited page and campaign context described below, and we use it only if you choose to submit an inquiry. Even after you opt in, Google ad_personalization stays denied, and we do not use Meta events for retargeting.
Necessary form security
Cloudflare Turnstile may load when the inquiry form is near the viewport or you engage with it. It is a necessary abuse-prevention service, not an analytics or advertising pixel. On submission, our server also uses one-way pseudonymous digests of IP address, email, and email domain in short-lived rate-limit keys. Those keys expire after about 2 minutes, 27 hours, and 2 hours respectively; raw identifiers are not placed in the keys.
Attribution stored with an inquiry
When you choose to submit the inquiry form, we store a limited first-party attribution record with that inquiry: the landing path, the referring site's origin and path, standard UTM campaign values, and supported ad click IDs when present. We strip arbitrary query strings and fragments, limit the fields and their length, and use the record only to understand which page or campaign produced the inquiry and to prevent duplicate counting. This form receipt is separate from analytics cookies and is not used for cross-site profiling or retargeting.
Meta Pixel and Conversions API
After you explicitly opt in, the Meta Pixel records a page view. If you submit an inquiry, no Meta Lead event is sent unless our Cloudflare intake has produced a finalized, durable receipt. The browser event and the server-side Conversions API event use the same opaque receipt ID so Meta can count the inquiry once. We do not include your name, email address, company, or form answers in either event. The server event is skipped when consent is absent, you have opted out, or Global Privacy Control is present.
What we don't use
- No remarketing or retargeting cookies.
ad_personalizationis denied at the Consent Mode default. - No TikTok or LinkedIn pixels. Meta measurement is consent-only and is not used by us for retargeting.
- No third-party data brokers.
How to opt out
The fastest way:
You can also block cookies in your browser settings or install the Google Analytics opt-out add-on. The site works fine without them.
Your choice is stored locally in this browser only. Clearing cookies, switching browsers, or using another device will prompt you again — it does not sync across devices.
Do Not Track and Global Privacy Control
Browser "Do Not Track" signals are not standardized, so we treat your consent banner choice as the authoritative answer. We honor the Global Privacy Control signal as an opt-out for every visitor: Google and Meta measurement remain off even if this browser previously stored an opt-in.
Changes
We'll update this page and the date above when we add or remove cookies.
Contact
Cookie questions: [email protected].
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