Privacy Policy

This policy explains what Armand Labs ("we," "us") collects when you use armandlabs.com or send us an inquiry, how we use it, and the choices you have. We keep this short and plain on purpose.

What we collect

• What you tell us. When you fill out our form, we collect your name, work email, company, role, business size, and what you'd like us to help with. You choose what to share.
• Basic usage data — only if you opt in. By default we load no analytics or advertising tools; everything is denied until you opt in through the cookie banner. If you opt in, Google Analytics measures how the site is used — pages viewed, device type, approximate region, and how you arrived. This is aggregate and is not used to identify you personally. If you decline, opt out, or send Global Privacy Control, no analytics load at all.

How we use it

• To reply to your inquiry and, if we work together, to deliver and support that work.
• To understand what's working on the site and improve it.

We do not sell your personal information and we do not use it for personalized or behavioral advertising. Ad personalization stays denied even if you opt in, so we never run retargeting. Only if you have opted in, we use conversion measurement to understand which ads and pages lead to real inquiries: when you submit the form, a Google Ads conversion is recorded so we can see that an inquiry came from an ad. We do not send your email or other personal identifiers to Google for this. If you have not opted in, or you declined or sent Global Privacy Control, none of this runs. You can change your choice anytime through the cookie banner, the Cookie Settings link in the footer, or the Do Not Sell or Share My Personal Information link in the footer. We serve and market to US customers only.

Who processes it

We use a few trusted providers to run the site and respond to you: Microsoft 365 (email), Cloudflare (hosting), Formspree (form delivery), Google Analytics (site measurement), and Google Ads (advertising-conversion measurement). They process data on our behalf to provide these services. Google's handling of analytics data is described in Google's Privacy Policy.

Cookies and analytics

For the full list of cookies we use, what they do, and how to opt out, see the Cookie Policy. You can also block cookies in your browser or opt out of Google Analytics with the Google Analytics opt-out add-on. The site works fine without them.

Your choices and rights

You can ask us what information we hold about you, ask us to correct it, or ask us to delete it — just email [email protected]. California residents have these rights under the CCPA, and we honor them for everyone. We do not sell personal information.

Retention

We keep inquiry details only as long as needed to respond and, where relevant, for our records of work and clients. You can ask us to delete yours at any time.

Contact

Questions about this policy or your data: [email protected].